- Perminder Dale Named Chief Executive of European Technology
Products Group -
- Bob Dooley Promoted to President of Global Industrial -
PORT WASHINGTON, N.Y.--(BUSINESS WIRE)--
Systemax Inc. (NYSE: SYX) announced today that it has appointed
Perminder (Pim) Dale as Chief Executive of the European Technology
Products Group and promoted Bob Dooley to President of Global
Industrial. These newly created positions are part of the Company’s
initiatives to optimize operations and strengthen the leadership
structure in its European and industrial businesses. Additionally, Scrib
Dailey has been promoted to Vice President, Operations of Global
Industrial and Sally Buffkin has been appointed Vice President, Human
Resources for the North American Technology Products Group.
Richard Leeds, Systemax’s Chairman and CEO, commented, “On behalf of our
Board of Directors and employees, I’d like to welcome Pim and Sally to
Systemax and congratulate Bob and Scrib on their promotions. All are
experienced executives and proven leaders within their respective
industries. With 20 years of IT industry experience, including 15 years
at Dell Computer Corp., Pim is a seasoned manager with an extensive
background in sales, marketing, finance, service/support and operations.
He has a successful track record of building high growth businesses
across multiple international geographies. Under Pim’s leadership, we
believe our European Technology Group will continue to execute on its
strategic initiatives and become an even stronger competitor in the
markets in which it participates. Bob is a long time Systemax employee
who has provided years of exemplary leadership to our company and is a
great fit to continue to build on the notable success of our industrial
products business. Within Bob’s most recent position as Vice President
of Marketing and e-Commerce for Global Industrial, he has been essential
in building out the e-Commerce assets that are now its largest and
fastest growing sales channel. In addition, Bob has played critical
roles in a number of our key acquisitions. We look forward to benefiting
from the strong management skills he brings to this new position.”
Pim Dale has extensive general management experience during his 20 years
working within the IT industry, most recently at Dell Computer Corp.
from 1996 through 2010. In his most recent role at Dell, as the Vice
President and General Manager for Global Distribution Channels, he was
integral in establishing the global distribution and retail network
spanning emerging markets for consumer and SMB segments. Prior to that,
Mr. Dale was Vice President and General Manager of EM-EMEA, appointed to
build the Dell business within EMEA emerging markets, comprising 120
countries. His tenure at Dell also included the roles of Director of UK
Corporate Sales and Director of the Server Business (EMEA). Earlier in
his career, Mr. Dale was employed at Sun Microsystems as Head of Product
Marketing for Northern Europe and prior to that as a Business
Development Manager of the manufacturing sector. Additionally, his
career included time at Siemens Nixdorf and Hewlett Packard.
Bob Dooley most recently was Vice President of Marketing and e-Commerce
for Global Industrial since 2008. Prior to that, he served as a Senior
Vice President of Worldwide Computer Sales and Marketing for Systemax
and its predecessor companies, Global Computer and Global Direct Mail,
for fourteen years. During this time, he also served as a Systemax
Director from 1995 through 2004. Earlier in his career, Mr. Dooley was a
Senior Marketing Executive for computer related products at Global
Computer. During his career at Systemax, he implemented and managed the
computer products division and assisted in the Company’s expansion into
Europe. Mr. Dooley also played critical roles during Systemax’s IPO
process and during many of the Company’s key acquisitions, including
TigerDirect and MISCO.
Scrib Dailey joined Systemax in 1985 and has served in a variety of
roles, most recently as General Manager of Global Industrial’s Buford,
Georgia and Las Vegas, Nevada facilities, which include both
distribution and call centers. In his new role, Scrib will work closely
with Bob Dooley and the other members of Global Industrial’s leadership
team in managing its North American operations.
Sally Buffkin has joined the North American Technology Products Group as
Vice President, Human Resources. Most recently, she was Director of
Human Resources at American Express and prior to that held Human
Resources roles at Starbucks, Home Depot, Best Buy, Target and Cargill.
In her new role, Sally will work closely with Dave Sprosty and the other
members of the North America Technology Group.
About Systemax Inc.
Systemax Inc. (http://www.systemax.com),
a Fortune 1000 company, sells personal computers, computer components
and supplies, consumer electronics and industrial products through a
system of branded e-Commerce websites, retail stores, relationship
marketers and direct mail catalogs in North America and Europe. The
primary brands are TigerDirect, CompUSA, Circuit City, MISCO, WStore and
Global Industrial.
Forward-Looking Statements
This press release contains forward-looking statements about the
Company’s performance. These statements are based on management’s
estimates, assumptions and projections and are not guarantees of future
performance. The Company assumes no obligation to update these
statements. Actual results may differ materially from results
expressed or implied in these statements as the result of risks,
uncertainties and other factors including, but not limited to: (a)
unanticipated variations in sales volume, (b) economic conditions and
exchange rates, (c) actions by competitors, (d) the continuation of key
vendor relationships, (e) the ability to maintain satisfactory loan
agreements with lenders, (f) risks associated with the delivery of
merchandise to customers utilizing common carriers, (g) the operation of
the Company’s management information systems, and (h)
unanticipated legal and administrative proceedings. Please refer
to “Risk Factors” and the Forward Looking Statements sections contained
in the Company’s Form 10-K for a more detailed explanation of the
inherent limitations in such forward-looking statements.

Investors/ Media
Brainerd Communicators, Inc.
Dianne
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[email protected]
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Source: Systemax Inc.