MIAMI--(BUSINESS WIRE)--
TigerDirect, Inc. (a division of Systemax Inc) has teamed up with
the American Heart Association to donate a minimum of $100,000 and
promote heart health during the month of February throughout
TigerDirect's catalog, retail stores and award winning website at
http://www.tigerdirect.com.
"TigerDirect wants everyone to understand the importance of heart
health," said Gilbert Fiorentino, CEO of TigerDirect. "With our
catalog reaching over two million individuals during the month of
February, and millions more visiting TigerDirect.com, we hope to be
able to spread the message of the American Heart Association and help
in making a difference."
TigerDirect employees got into the swing of RED with a kickoff
event at the Miami Headquarters on February 1st. Tiger employees all
wore red attire and were able to attend speaker sessions regarding
heart health.
Visitors to the TigerDirect website can already see the entire
site has turned red in support of this effort as has the TigerDirect
catalog distributed to over 2 million individuals monthly. Visitors
making a purchase at TigerDirect.com will be provided the opportunity
during checkout to make their own contribution of 1, 5, 10, 20 or 100
dollars to the American Heart Association.
TigerDirect will have a LIVE webcast starting at 9AM on "RED
Friday," February 15. This is the second live marathon for Tiger and
will be available on the TigerDirect.com website. Throughout the day,
Tiger will offer products for 50% off their selling price with 100%
being donated to the American Heart Association. Laptops, LCDs,
televisions and other products will be made available on a limited
basis.
The AHA helps millions of individuals understand that while heart
disease is the No. 1 killer, it is largely preventable and they can
take steps to lower their risk. At www.americanheart.org, individuals
can learn how to love their hearts - they receive lifesaving
information about preventing heart disease and managing risk factors
such as diabetes, high blood pressure, weight and cholesterol.
For more information on the TigerDirect support of the American
Heart Association, visit http://www.tigerdirect.com/go/heart.
About TigerDirect
TigerDirect (http://www.tigerdirect.com) serves the needs of both
personal and business computer users, selling consumer electronics,
computers, digital media technology and peripherals via retail stores,
catalog and Internet channels. TigerDirect is a subsidiary of Systemax
Inc. (NYSE: SYX).
About Systemax Inc.
Systemax Inc. (http://www.systemax.com), a Fortune 1000 company,
sells personal computers, computer supplies, consumer electronics and
industrial products through a system of branded ecommerce web sites,
direct mail catalogs, relationship marketers and retail stores in
North America and Europe. It also manufacturers and sells personal
computers under the Systemax and Ultra brands and develops and markets
ProfitCenter Software, a web-based, on-demand application for
multi-channel direct marketing companies.
About the American Heart Association
Founded in 1924, the American Heart Association today is the
nation's oldest and largest voluntary health organization dedicated to
reducing disability and death from diseases of the heart and stroke.
These diseases, America's No. 1 and No. 3 killers, and all other
cardiovascular diseases claim over 870,000 lives a year. In fiscal
year 2006-07 the association invested over $554 million in research,
professional and public education, advocacy and community service
programs to help all Americans live longer, healthier lives. To learn
more, call 1-800-AHA-USA1 or visit www.americanheart.org.
Source: TigerDirect, Inc.
Contact: TigerDirect, Inc.
Lonny Paul, 305-415-2601
[email protected]