MIAMI--(BUSINESS WIRE)--
TigerDirect.com, a leading retailer of consumer electronics and
technology products, is changing Black Friday to "Pink Friday" in an
effort to make the busiest shopping day of the holiday season their
most charitable day as well. The Pink Friday drive starts on the day
traditionally known Black Friday, November 23rd, and runs through
December 31, 2007. TigerDirect expects to donate more than a quarter
million dollars from total sales and donations to the Susan G. Komen
for the Cure for the fight against breast cancer.
TigerDirect.com always offers amazing deals, and Pink Friday will
be no exception. TigerDirect will donate a minimum of $100,000 to the
Susan G. Komen for the Cure and customers will have the opportunity to
donate $1, $5, $10 or $20 to their purchase as a donation in their
name.
"We at TigerDirect.com see Pink Friday as a way to make a
difference," said Gilbert Fiorentino, CEO of TigerDirect. "Not only
will we be offering outrageous deals, but we will be contributing to a
world-wide, life changing effort with Komen that makes a difference
every day."
The color pink represents more than just breast cancer awareness.
It symbolizes the promise between two sisters to find a cure for this
deadly disease. That promise started the Susan G. Komen for the Cure
and ignited the passion of millions to create a world without breast
cancer. In recognition of this, all products and items sold on
TigerDirect.com and will be shipped in specially designed pink boxes
and the pink ribbon will be promoted on all catalogs, newspaper
advertisements, web banner advertising, store signs and incorporated
into the TigerDirect.com logo.
During Pink Friday, TigerDirect will feature a live webcast from 9
a.m. to midnight featuring product reviews, Q&A with audience, How-to
tips and more. Live streaming will be powered by Stickam.com. The Pink
Friday drive will take place on TigerDirect.com and at TigerDirect
retail stores located in Miami, Orlando Park, IL, Naperville, IL,
Hoffman Estates, IL, Raleigh, NC and Durham, NC.
This year, close to 35,000 fewer women are expected to be
diagnosed with invasive breast cancer, according to data presented by
the American Cancer Society (ACS). The decrease is attributed to
earlier detection through screening, increased awareness, and improved
treatments.
To learn more about TigerDirect.com, go to www.tigerdirect.com.
For more information on Pink Friday, visit www.pinkfriday.org/press.
About TigerDirect
TigerDirect serves the needs of both personal and business
computer users, selling consumer electronics, computers, digital media
technology and peripherals via retail stores, catalog and Internet
channels. TigerDirect is a subsidiary of Systemax Inc. (NYSE: SYX).
Visit www.systemax.com for more information.
About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she
would do everything in her power to end breast cancer forever. In
1982, that promise became Susan G. Komen for the Cure and launched the
global breast cancer movement. Today, Komen for the Cure is the
world's largest grassroots network of breast cancer survivors and
activists fighting to save lives, empower people, ensure quality care
for all and energize science to find the cures. Thanks to events like
the Komen Race for the Cure, we have invested nearly $1 billion to
fulfill our promise, becoming the largest source of nonprofit funds
dedicated to the fight against breast cancer in the world. For more
information about Susan G. Komen for the Cure, breast health or breast
cancer, visit www.komen.org or call 1-800 GO KOMEN.
Source: TigerDirect
Contact: Media:
Max Borges Agency
Jessica Darrican, Account Manager
305-576-1171 Ext.16
305-299-3449 (cell)
[email protected]
or
Jennifer Baybrook, Account Executive
305-576-1171 Ext 13
[email protected]